Audience Research - Survey Results


Once I had a clearer idea of genres and styles, I realised I needed to think about my audience. Knowing who I’m making this short film for will guide my decisions about story, tone, and visuals.

To gather information, I created a short survey for my classmates. I asked what kinds of animated shorts they enjoyed, what platforms they watched them on, and whether they preferred emotional stories, comedies, or experimental pieces.

The results showed that most people liked simple, emotional stories that could be understood quickly. Comedy was also popular, but many said it only worked if the timing was really strong. Almost no one preferred complex plots, which makes sense for short films.

I also asked about visual styles. Most respondents liked clean, colourful 2D designs over very realistic or dark styles. A few mentioned that they liked minimalist art as long as the animation itself was smooth.

Learning outcome

This feedback was really useful because it confirmed that my short film doesn’t need to be complicated. My audience would rather see something short, expressive, and easy to follow.

How this will help my final project
Based on this, I will aim for a story that is simple but emotional, with a clear beginning, middle, and end. The visuals will stay clean and manageable, focusing more on movement and mood than heavy detail.




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